September 2016 – Nationwide (Building Society) dropped the words building society from its description some years ago in its attempt to be different from building societies and more like a bank. Now the latest news is that the directors would like it to be described as a building society once again and do not like it being seen to be like a bank even though it is more like a bank and is not a genuine mutual.
To do this they have spent yet more of members’ money producing yet more propaganda.
According to the campaign leader “Your” Nationwide is hoping to become a leader of “a category that has become so tarnished”.